有沒有想過,我們每天食衣住行所使用的各種商品究竟是從何而來?向何而去? Annie Leonard 跟大家一起探討這個問題...
If everybody consumed at U.S. rates, we would need 3 to 5 planets. And you know what? We’ve only got one.
假如每個人都按照美國人的消費速率，我們需要三到五個地球，可是你知道嗎？我們只有一個地球。
The real costs of making stuff aren’t captured in the price. In other words, we aren’t really paying for the stuff we buy.
製造產品的真正成本並沒有包括在價格裡。換句話說，我們並沒有付出真正的代價來買這些東西。
$4.99 wouldn’t even pay the rent for the shelf space it occupied until I came along, let alone part of the staff guy’s salary that helped me pick it out, or the multiple ocean cruises and truck rides pieces of this radio went on. That’s how I realized, I didn’t pay for the radio. So, who did pay?
$4.99九甚至連付上架空間的租金也不夠，更別談支付幫我把這東西挑出來的店員薪水，或是跨過好幾個海洋的運費，還有卡車載運費。我終於明白，我並沒有付出真正的代價來購買這收音機。那麼，是誰付出了代價？
Planned obsolescence is another word for “designed for the dump.” It means they actually make stuff that is designed to be useless as quickly as possible so we will chuck it and go buy a new one. It’s obvious with stuff like plastic bags and coffee cups, but now it’s even big stuff: mops, DVDs, cameras, barbeques even, everything! Even computers.
計劃報廢換句話說就是「為丟棄而設計」；也就是讓東西儘快變成沒有用的廢物，好讓我們用用就丟掉然後再買另一個新的。塑膠袋和咖啡杯就是這類的商品，而現在連更重要的東西也變得如此：如拖把、DVD、照相機、甚至是烤肉架，每樣東西都這樣！連電腦也是。
Each of us in the U.S. is targeted with more than 3,000 advertisements a day. We each see more advertisements in one year than a people 50 years ago saw in a lifetime. And if you think about it, what is the point of an ad except to make us unhappy with what we have. So, 3,000 times a day, we’re told that our hair is wrong, our skin is wrong, clothes are wrong, our furniture is wrong, our cars are wrong, we are wrong but that it can all be made right if we just go shopping.
在美國，每人每天會被超過三千個廣告轟炸。我們一年所看的廣告比五十年前的人一輩子所看的廣告還要多。假如你仔細的想想，廣告的用意就是讓我們對目前所擁有的很不滿意。因此，一天三千次的轟炸，一下子髮型不對勁，一下子皮膚不夠光滑，一下子服裝不夠時髦，一下子家俱不夠氣派，連車子也越看越不順眼。渾身上下全不對勁，唯一的解決之道就是去買血拼。
Dioxin is the most toxic man made substance known to science. And incinerators are the number one source of dioxin.
戴奧辛是目前科學上已知的最毒的人造物質，而焚化爐又是製造戴奧辛的罪魁禍首。
What we really need to chuck is this old-school throw-away mindset. There’s a new school of thinking on this stuff and it’s based on sustainability and equity: Green Chemistry, Zero Waste, Closed Loop Production, Renewable Energy, Local living Economies. It’s already happening.
我們真正要拋棄的是這種隨手即丟的陳腐心態。現在有種新思維，是根據永續性和公平正義來看待東西，這些新思維是：綠色化學、零廢棄、循環型生產、再生能源和在地生活經濟。這些新思維都是可行的，不只是空想與不切實際。
Remember that old way didn’t just happen by itself. It’s not like gravity that we just gotta live with. People created it. And we’re people too. So let’s create something new.
我們不需要默默地認命接受這些既有規則，規則都是人制定出來的，我們也是人，就讓我們一起來創新吧。
影片
Youtube: The Story of Stuffs
網站
StoryofStuff.org/international (含中文字幕版影片)
